Marketing News🚨
How brands can survive and grow in a recession | Ad Age
By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.
The next frontier in digital advertising | Ad Age
Performance marketing allows advertisers to drive consumers through the entire funnel, from awareness to sale, while only paying for results.
Strategies 🚀
Emerging as a Woman Leader in Advertising w/ Emma Dennehy | Marketing Mindshare Episode 13 by Marketing Mindshare
Emma Dennehy has spent her advertising career in the accounts side of the agency business. She's worked at the top ad agencies in the world coordinating teams on brand projects that span its campaign reach internationally with global brands. Most recently she's taken up the challenge of being the second employee of Chemistry's NYC office.
3 Marketing Lessons From Gen-Z's Favorite Brands
You can't just 'sell' products if you want to capture this tech-savvy market.
5 Ways to Use Texting to Grow Your Sales and Marketing
Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here's how.
Metaverse 👾
Why brands are paying thousands for crypto domain names | Ad Age
A short suffix could make a big difference for marketing in Web3.
The Metaverse Will Reshape Our Lives. Let's Make Sure It's for the Better
Matthew Ball writes that we need to be as aggressive about shaping the metaverse future as those investing to build it.