Marketing News🚨
Study: 90% of marketing firms will capture zero-party data within a year | TechRepublic
With cookies being phased out as soon as 2023 by most browsers/ad networks, it's important companies begin prioritizing data collection that allows mutual beneficial personalization for their customers.
Shaq, Papa Johns agree to $5.6 million renewal deal | Ad Age
Deal calls for royalties on sales of Shaq-A-Roni, a ‘big success’ for the recovering pizza chain.
Baskin-Robbins Says ‘seize The Yay’ In First Rebrand In 20 Years | The Drum
Baskin-Robbins has debuted a refreshed look and messaging platform, with a full ad campaign to support the rollout. The update aims to modernize the 76-year-old brand and inspire consumers to make the most of every little moment – preferably with ice cream.
Strategies 🚀
Why China's Version of Email Marketing Is So Effective | Future
China is always a good region to study in terms of consumers trend, the country is generally ahead of the US when it comes to technology integration into everyday life - give this a read if you're looking to start getting on top of messaging trends.
Marketing Mindshare Podcast
Welcome to Marketing Mindshare the podcast that brings you into the world of the top marketing minds from Fortune 500 companies to scrappy SMB marketers, together will explore the leading strategies today’s marketing leaders deploy. With your host, Dean DeCarlo, together we enter the Marketing Mindshare.
Metaverse 👾
Go-to-Market in Web3: New Mindsets, Tactics, Metrics | Future
This article can get technical, but what I loved about it was that it lays the foundation of what web3 (the metaverse) is and how web3 is rewriting how companies are launched & operated. If you are looking for a in-depth overview save this and give it a read.
How The Metaverse Could Transform B2B Enterprise
By allowing businesses to establish a virtual presence that is cost-effective and more immersive than conventional methods, the metaverse could soon become a key player in the global economy.
Ideas + Tech 💡
DALL·E 2
Alright, this one blew my mind. AI has now learned how to create artwork based on text descriptions, is this the end of humanity? Probably not but don't take my word for it and try commanding the AI yourself.